Target group: consumers of print media (selected categories) v1.41
DIV COLUMN (left)
Properties
- Age
- 30 - 49 years: 43%
- 50 - 64 years: 39%
- 18 - 29 years: 18%
- Training
- Vocational training (journeyman / master craftsman): 34%
- Secondary school leaving certificate, secondary modern school leaving certificate, intermediate school leaving certificate: 21%
- Higher education entrance qualification / Abitur: 18%
- Master's degree or comparable: 13%
- Bachelor or comparable: 12
- Doctorate or comparable: 2%
- No formal education: 0%
- Primary school: 0%
- Employment relationship
- Full-time employee: 52%
- Part-time: 15%
- Pensioner: 9%
- Unemployed: 7%
- Self-employed / Freelancer: 6%
- Student (Uni): 5%
- Trainee / Apprenticeship: 2%
- Parental leave / maternity leave: 2%
- Other(s): 2%
- Pupil: 1%
- Information sources for products
- Search engines (such as Google): 66
- Online shops: 49
- In shop: 36%
- Price comparison websites: 34
- Friends and acquaintances: 33
- Customer reviews: 31%
- Brand websites and apps: 24
- Online forums: 18%
- Video websites and apps (like YouTube): 18%
- Magazines and newspapers: 17%
- Social media websites and apps: 14
- Voucher and deal websites and apps: 12%.
- Magazine and newspaper websites and apps: 10%
- Question/answer websites and apps: 8%
- Blogs and podcasts: 7%
- None of the above: 2%
- Important aspects of life
- A happy relationship: 55%
- Lead an honest and respectable life: 43%
- Safety: 41%
- Making my own decisions: 38
- Enjoy life: 34
- social justice: 31%
- New learning: 20%
- Being successful: 18%
- Traditions: 11%
- Advance in my career: 8%
- Sources
- Print media readers 2021 Update 3: (15,661 respondents)
- Federal Statistical Office
- Popular-First-Names.com
DIV COLUMN END
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