A real alternative to traditional product development: Read here how you can optimize your product strategy with the help of customer development and dynamic personas and convince your customers with tailor-made solutions. For your long-term business success.
Customers want a product to solve a problem or satisfy a need or desire. Companies want to sell their products. Sounds like a great match. Read here how it really becomes one thanks to AI.
Only those who know what their customers want can offer a first-class online shopping experience and increase their conversion rate. Optimum customer understanding is ensured by data-driven personas.
In times of a shortage of skilled workers, HR departments need to actively promote their company and its products. What does this have to do with e-commerce and product marketing? Often nothing, but it should. Find out why here.
Today, the customer is much more than king. As brand ambassadors, they are the focus of customer-centric corporate strategies and at the beginning of the value chain. To get to know customers better, companies rely on data-driven personas.
An important technology to realize effective targeting without third-party cookies is data-driven personas. We explain how you can use personas instead of third-party cookies to keep your performance high.
How do I introduce customers to my products or services? With a well-structured content marketing funnel. Here's how it works.
Online reviews say a lot about customers. How companies can use this data to
develop and improve personas: An overview.
The best marketing mailing is of little use if it is not tailored to the recipient. In the best case, it will be clicked on briefly and then immediately clicked off again. Personas prevent this.
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