Generation X in numbers

Living situation

Name: Name (male): Thomas, Andreas, Michael, Frank, Peter; Name (female): Susanne, Sabine, Petra, Birgit, Andrea

Size of residence: Under 5000 Inhabitants (Creußen, Tönning, Hitzacker, Reichenbach, Röbel): 19%

5000 up to 20.000 inhabitants (Zossen, Telgte, Dillingen, Torgau, Dingolfing): 22%

20,000 to 100,000 inhabitants (Cottbus, Hanau, Witten, Schwerin, Esslingen): 25%.

100.000 up to 500.000 inhabitants (Duisburg, Bochum, Wuppertal, Bielefeld, Bonn): 14%

500,000 to 1,000,000 inhabitants (Frankfurt, Stuttgart, Düsseldorf, Leipzig, Dortmund): 8%.

1,000,000 to 5,000,000 inhabitants (Berlin, Hamburg, Munich, Cologne): 11%.

Household size: Single household: 28%; Two-person household: 32%; Small family (up to 2 children): 24%; Large family (more than 2 children): 2%; Other: 13%

Annual household income: Less than 18.000€: 12%; Between 18.000€ - 21.600€: 7%; Between 21.600€ - 26.400€: 6%; Between 26.400€ - 36.000€: 12%; Between 36.000€ - 50.400€: 18%; Between 50.400€ - 69.600€: 11%; Between 69.600€ - 91.200€: 11%; Between 91.200€ - 117.600€: 4%; Between 117.600€ - 148.800€: 2%; Over €148,800: 2%

Children under 14 in the household: No children: 74%; 1 Child: 16%; 2 Children: 8%; 3 Children: 2%; 4 Children: 0%; 5 or more children: 0%

Type of employment: Full-time employee: 52%; Part-time employee: 17%; Self-employed / freelancer: 7%; Other: 23%

Employment status: Pupils: 0%; Trainee / apprentice: 0%; Student (University): 0%; Full-time employee: 52%; Part-time employee: 17%; Self-employed / freelancer:7%; Maternity/parental leave: 1%; In retirement:10%; Unemployed:10%; Other:3%

Training: No formal education: 0%; Elementary school: 0%; Hauptschule / elementary school certificate, secondary school certificate / intermediate school leaving certificate: 21%; University entrance qualification / Abitur: 12%; Vocational training (journeyman / master craftsman): 45%; Bachelor's degree or equivalent: 8%; Master's degree or equivalent: 12%; Doctoral degree or equivalent:1%

Hobbies & Interests: Arts & Crafts: 11%; Dancing: 12%; Food & Nutrition: 40%; Gardening: 33%; Health and fitness: 32%; Music: 49%; Pets: 37%; Photography: 20%; Doing sport: 33%; Read & Write: 43%; Socializing: 38%; Technology & Computers: 33%; Travel: 45%; Video games: 22%; Watch sport: 25%; Other: 11%

Important aspects of life: Be successful: 11%; An honest and respectable life: 46%; Have a good time: 34%; Advance your career: 4%; Safety and protection: 44%; Making my own decisions: 41%; A happy relationship: 56%; Learn new things: 18%; Traditions: 12%; Social justice: 34%

A look at the personal future: Very optimistic: 5%; Quite optimistic: 28%; Neither optimistic nor pessimistic: 44%; Quite pessimistic: 15%; Very pessimistic: 6%

Types of innovation adaptation: Innovators: 2%; Early adopters: 8%; Early majority: 28%; Late majority: 19%; Latecomers: 43%

Magazine / weekly newspaper consumption by brand: Bild am Sonntag: 13%; Image of the woman: 13%; Brigitte: 8%; Colorful: 9%; Cosmopolitan: 3%; The new leaf: 5%; The Mirror: 23%; The time: 8%; Focus: 25%; Frankfurter Allgemeine Sonntagszeitung: 5%; Leisure Revue: 6%; Gala: 7%; kicker: 7%; Star: 20%; Superillu: 3%; Other: 32%; I have not read any in the last 3 months: 17%.

Social network usage by brand: Facebook: 82%; Flickr: 2%; Instagram: 43%; Yodel: 2%; LinkedIn: 16%; Pinterest: 23%; Reddit: 2%; Snapchat: 8%; TikTok: 8%; Tumblr: 2%; Twitter: 21%; WeChat: 2%; Xing: 14%; YouTube: 68%; Other: 7%

Use of media services: Audiobooks (download / streaming): 22%; Digital music content (download / streaming): 72%; Digital video content (download / streaming): 74%; Music hardcopy (e.g. CD, vinyl): 43%; Podcasts: 20%; Radio: 80%; TV (broadcast / cable / satellite): 91%; Video hardcopy (e.g. DVD, Blu-ray): 44%; None of the above: 1%

Use of websites and online services by type: Blogs: 10%; Corporate websites and apps: 33%; News websites and apps: 43%; Newsletter: 39%; Online stores: 72%; Search engines: 98%; Social media websites and apps: 39%; Video websites and apps (e.g. YouTube): 41%; None of the above: 2%

Food attitudes: Food must be convenient and fast: 20%; I actively try to eat a healthy diet: 59%; I am on a restricted diet for health reasons: 10%; I avoid artificial flavors and preservatives: 44%; I don't like cooking: 20%; I have one or more food intolerances: 10%; I rarely have time for a proper meal: 9%; I try to avoid plastic packaging when buying food: 57%; I try to eat less meat: 41%; None of the above: 7%

Attitudes towards mobility: Driving is harmful to the environment: 31%; I am a car enthusiast: 32%; I can imagine using a self-driving cab: 19%; I spend too much time commuting: 15%; I would like to switch to more environmentally friendly means of transportation: 25%; Owning a car is important to me: 64%; The public transport system in my area is good: 36%; There are not enough parking spaces where I live: 21%; None of the above: 6%

Attitudes to travel: I prefer individual travel plans to package tours: 37%; I want to experience something unique on my travels: 34%; Fear of terrorist attacks and political crises influences my travel behavior: 22%; When I'm on vacation, I use my smartphone as a guide: 32%; When I'm traveling, I spontaneously book accommodation, a rental car, etc. via my smartphone:11%; When it comes to travel, I always look for the best deal: 30%; Sustainability is important to me when traveling: 16%; None of the above: 19%

Attitudes towards health care: I actively do something for my health: 51%; I can imagine using medical cannabis for treatment: %.; I could imagine consulting doctors via app or online chat: 40%; I prefer alternative healing methods to conventional medicine: 16%; I undergo regular medical checks:53%; I would like to do more for my health: 40%; Patients have to pay too much for medication and medical treatment: 38%; Thanks to the Internet, it is often possible to search for the best treatment method yourself: 19%; The healthcare system often lets patients down: 36%; None of the above: 7%

Sources: Statista Global Consumer Survey 2021 - Update 1 (15,661 respondents); Federal Statistical Office; Popular-First-Names.com

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