Boost your buyer persona knowledge
Everything you need to know about data-based personas.
#knowledge, #HR, #marketing, #market research, #AI
Plus: Current studies, data, infographics around target groups.
Agile Personas
Personas are a very powerful tool for getting closer to (potential) customers and getting to know them better. Crucially, they must be data-based and kept up to date. This guide reveals why and what that means.
Persona Templates
Persona-Sedcard - what is behind it, what data belongs in a Persona-Sedcard and how the templates help with the presentation, we reveal in this post.
Personas with Google Analytics 4
How you can use Google Analytics 4 for persona creation? We'll explain that to you step by step here.
Data-based Search Personas for SEO and SEM
Search personas are intended to represent potential users of a website, so that you as a website operator understand how users search for your products online. Based on these personas, you create your SEO and SEM strategy: for better traffic and higher conversions.
Anti-Personas
Sometimes it helps to put a face to those a company explicitly doesn't want to target. With data-based anti-personas (or buyer personas), you give a face to the target group they don't want to reach.
Personas in tourism
Tourists all want to have a good time outside their usual four walls and experience or do something they wouldn't otherwise get to do - but that's where the similarities end. How personas help in tourism marketing.
Customer journey mapping and personas
Why data-driven personas and customer journey mapping should go hand in hand - for successful customer centricity.
Personas in email marketing
The best marketing mailing is of little use if it is not tailored to the recipient. In the best case, it will be clicked on briefly and then immediately clicked off again. Personas prevent this.
From the data-based persona to storytelling
Every story starts with the target group. Because every target group needs a story that is tailored to them. That's why data-driven personas is crucial for good storytelling.