How personas save Christmas
Bright children's eyes thanks to personas? Yes, it's possible: data-based ideas for Christmas presents make it possible.
All about customer centricity
Today, the customer is much more than king. As brand ambassadors, they are the focus of customer-centric corporate strategies and at the beginning of the value chain. To get to know customers better, companies rely on data-driven personas.
How data-driven personas perfectly complement focus groups
Focus groups have become an integral part of market research, product development and marketing. However, many people who do not deal with the subject on a daily basis confuse them with target groups. Find out here what focus groups are, why you need them and how data-driven personas complement them perfectly.
Personas in geriatric care
According to the German Economic Institute, there could be a shortage of around 307,000 nursing staff in inpatient care in Germany by 2035. Fewer and fewer young people are entering the nursing profession. Many of those already working in this field are reducing their hours or throwing in the towel altogether. How data-driven personas can help with this dilemma.
Into the "cookieless future" with data-based personas
An important technology to realize effective targeting without third-party cookies is data-driven personas. We explain how you can use personas instead of third-party cookies to keep your performance high.
How to build an effective content marketing funnel
How do I introduce customers to my products or services? With a well-structured content marketing funnel. Here's how it works.
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