Personas in Influencer Marketing
Companies are increasingly investing budget in influencer marketing. How data-driven personas improves the latter and which decisions are important: An overview.
Data for persona creation - where to get it?
Only with a solid data base as a foundation can you bring a persona to life and work with it. We show you the best free sources.
Why psychographic segmentation is needed for data-driven personas
Using data-based personas, companies know what target groups think and how they behave. Why psychographic segmentation is important for the development of data-based personas and what it brings in practice: An overview.
Success story: How CENIT introduced data-driven digital marketing
How data-driven personas from Persona Institute helped CENIT adopt data-driven digital marketing.
Candidate Personas: How to measure their success
Whether it's a job ad, website text, or a message on LinkedIn: We show how personas make recruiting texts better. Plus: practical tips for getting started.
What Candidate Personas have to do with successful recruiting texts
Whether it's a job ad, website text, or a message on LinkedIn: We show how personas make recruiting texts better. Plus: practical tips for getting started.
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