Nursing professions, female, Bavaria over 50 [PREMIUM]

Susanne, 54

Age: 54

Marital status: Married

Political affiliation: Centre

Type of innovation adaptation: Laggards

Professional and financial situation: Occupation: Full-time employee; Net household income: 36.000 to 50.400 euros; Education: Vocational training (journeyman / master craftsman)

Housing situation: Place of residence: Ottobrunn; Region: Bavaria; Type of residence: Freehold house

Impact of the COVID-19 pandemic: I avoid personal encounters with other people; I buy more online (whether products or services); I have changed holiday plans or cancelled holidays

Susanne in detail

Susanne is an experienced nurse with over 25 years of professional experience. She has worked in hospitals, nursing homes and in home care, interrupted by a longer family break. She has lived in Ottobrunn, a suburb of Munich, since she was a child.

As a senior nurse, Susanne brings extensive knowledge and experience to her work. She has an in-depth understanding of patient care and is adept at administering medication, wound care and assisting with daily activities such as bathing and dressing. She also has experience in dealing with patients suffering from chronic illnesses such as diabetes and heart disease.

In addition to her professional skills, Susanne is known for her friendly and compassionate approach to patient care. Patients and their families greatly appreciate her because she provides emotional support and comfort in difficult times.

Susanne is a mother of two grown-up children and a proud grandmother. In her spare time, she enjoys gardening, cooking and spending time with her family. She also volunteers at her local church as a caregiver for elderly parishioners.

Over the years, Susanne has witnessed many changes in the healthcare industry. She is passionate about keeping up to date with the latest advances in patient care and is always looking for ways to expand her knowledge and skills. As a mentor, she passes on her expertise to younger nursing assistants.

For Susanne, working as a care assistant is more than just a job - it's a calling. She considers it a privilege to be able to make a difference in the lives of her patients and their families and is very proud of her work.

Nevertheless, Susanne is currently struggling with a number of problems in her working life. One pain point is the overwhelming pace of daily tasks. Although she is hardworking and wants to produce high quality work, she sometimes feels overwhelmed by the pace. She is looking for a work environment that values efficiency but also recognizes the importance of diligence.

Another negative point is the rapidly evolving digital landscape. Susanne is proud of her skills, but sometimes feels left behind in the digital age. She is looking for a company that offers continuous professional development and invests in training its employees to keep up with technological advances.

Despite these challenges, Susanne remains optimistic and strives for a work environment that fosters her growth and development. She is looking for a new opportunity to continue improving the lives of patients and their families.

Susanne appreciates age-appropriate services such as designated parking spaces, barrier-free access and printed materials. She is enthusiastic about companies that value older employees and promote collaboration between generations - for example through tandem and mentoring programs. She is willing to share her knowledge and experience with younger colleagues and learn from them at the same time.

Training and further education programs are important to Susanne. She values the opportunity to learn and grow professionally and sees her company as a place where she can develop.

In order to reach Susanne with recruiting measures, it is important to cater to her preferences. She is easy to reach by phone and prefers print applications. Referral marketing is also important to her, as she likes to follow recommendations from trustworthy people.

Another way to reach Susanne is through classified ad portals such as Kleinanzeigen.de. She uses the platform to find bargains and search for jobs or offer her own services. Traditional job portals are also relevant for Susanne, but the company careers page is even more important. This should be simple and user-friendly. High contrasts and easy-to-read fonts combined with subtle colors such as blue, gray and green are particularly appealing to Susanne. Pictures showing younger colleagues who are the same age as her children also appeal to her.

Personal characteristics & attitudes

Hobbies and interests: Cooking and baking; Read; Meet friends; Gardening and plants; Outdoor activities

A look at the personal future: Neither optimistic nor pessimistic

Important aspects of life: A happy relationship; Security; Lead an honest and respectable life

Food attitudes: I actively try to eat healthy; I try to eat less meat; I avoid artificial flavorings and preservatives

Attitude towards innovation: I only buy new technologies when they have been proven in practice; I like to try out innovative products; I like to stay technologically up to date

Internet settings: I could no longer imagine a life without the internet; I am worried that my data is being misused on the Internet; It is important to me to have good mobile internet reception anytime and anywhere

Attitudes towards digital media: Digital services allow me to discover new and exciting content; I prefer physical media of films, books or music (Venyl, CDs, DVDs,...); It's too expensive to be able to afford all the streaming services I want

Attitudes towards personal finances: I am well informed about my financial situation; I'm worried about my financial future; I could imagine handling all financial matters exclusively online

Attitudes towards services: I prefer services with personal contact

Attitudes to travel: When I travel, I use my smartphone as a travel guide; When traveling, I always make sure to take the cheapest offer; I want to experience something unique when travelling

Media use & consumption

Advertising touchpoints: Online shops; Search engines; Social media websites and apps

Use of publishing media: Daily newspapers (print); Books (Print); ePaper / Online News Websites

Consumption of magazines and weeklies by brand: Image of the woman; Gala; Focus; The Mirror; Brigitte

Social network usage by brand: Facebook

Use of social networks by frequency: Daily

Activities on social media: Private messages sent; Posts other users liked; Commented on posts

Social media usage by platform type: Messengers (like WhatsApp,...); Social Networks (like Facebook); Share media (such as on Snapchat, Instagram, YouTube, Pinterest,...)

Internet usage by device: Smartphone; Tablet; Smart TV

Internet access by type: Broadband (DSL, cable, ...)

Media usage by channel: (Mobile) Internet; TV; Radio

Website and online service usage by type: Search engines; Online shops; News websites and apps

Online shopping settings: Before making a major purchase, I research online; Customer reviews on the internet are very helpful; I usually manage ordinary / recurring orders directly via my smartphone or tablet

Sources of inspiration for new products: Friends and acquaintances; Search engines (such as Google); In store; Online shops; Magazines and newspapers

Information sources for product research: Search engines (such as Google); Online shops; Customer reviews

Brand Awareness by Category: Consumer electronics; Smartphone; Clothing

Relevance of digital services: Check online if the product is available in the store; Return / exchange in-store products ordered online; Order online and pick up in store

Online purchases by category: Clothing; Books, movies, music + games (excluding downloads); Shoes

Online vs. offline product research by category: Household appliances; Books, Movies, Music & Games; Clothing

Online payments by brand: PayPal

Smartphone by brand: Samsung

Cloud service usage: Online data and images stored; Online backup for computers or smartphones; Online applications to create Office documents (such as Google Docs, Microsoft Office Online, ...)

TV content preferences by genre: News (local or national); Thriller / Mystery / Crime; Docs

Susanne
Name: Susanne
Age: 54
Marital status: Married
Political affiliation: Centre
Type of innovation adaptation: Laggards
Occupation: Full-time employee
Net household income: 36.000 to 50.400 euros
Education: Vocational training (journeyman / master craftsman)
Place of residence: Ottobrunn
Region: Bavaria
Type of residence: Freehold house
Impact of the COVID-19 pandemic: I avoid face-to-face encounters with other people; I buy more online (whether products or services); I have changed vacation plans or canceled vacations;
Susanne in detail: Susanne is an experienced nurse with over 25 years of professional experience. She has worked in hospitals, nursing homes and in home care, interrupted by a longer family break. She has lived in Ottobrunn, a suburb of Munich, since she was a child. As a senior care professional, Susanne brings extensive knowledge and experience to her work. She understands patient care in depth and is adept at administering medication, wound care and assisting with daily activities such as bathing and dressing. She also has experience in dealing with patients suffering from chronic illnesses such as diabetes and heart disease. In addition to her professional skills, Susanne is known for her friendly and compassionate approach to patient care. She is highly valued by patients and their families for the emotional support and comfort she provides during difficult times. Susanne is a mother of two adult children and a proud grandmother. In her spare time, she enjoys gardening, cooking and spending time with her family. She also volunteers at her local church as a caregiver for elderly parishioners. Over the years, Susanne has witnessed many changes in the healthcare industry. She is passionate about keeping up to date with the latest advances in patient care and is always looking for ways to expand her knowledge and skills. As a mentor, she passes on her expertise to younger nursing assistants. For Susanne, working as a nursing assistant is more than just a job - it's a vocation. She considers it a privilege to be able to make a difference in the lives of her patients and their families and is very proud of her work. Despite this, Susanne is currently struggling with a number of issues in her working life. One pain point is the overwhelming pace of daily tasks. Although she is hardworking and wants to produce high quality work, she sometimes feels overwhelmed by the pace. She is looking for a work environment that values efficiency but also recognizes the importance of diligence. Another negative is the rapidly evolving digital landscape. Susanne is proud of her skills, but sometimes feels left behind in the digital age. She is looking for a company that offers continuous education and invests in training its employees to keep up with technological advances. Despite these challenges, Susanne remains optimistic and strives for a work environment that encourages her growth and development. She is looking for a new opportunity to continue making a difference in the lives of patients and their families. Susanne values age-friendly benefits such as designated parking, accessible entrances and printed materials. She is enthusiastic about companies that value older workers and encourage intergenerational collaboration - such as through tandem and mentoring programs. She is willing to share her knowledge and experience with younger colleagues and learn from them at the same time. Training and development programs are important to Susanne. She values the opportunity to learn and grow professionally and sees her company as a place where she can develop. In order to reach Susanne with recruiting measures, it is important to cater to her preferences. She is easy to reach by phone and prefers print applications. Referral marketing is also important to her, as she likes to follow recommendations from trustworthy people. Another way to reach Susanne is through classified ad portals such as Kleinanzeigen.de. She uses the platform to find bargains and search for jobs or offer her own services. Traditional job portals are also relevant for Susanne, but the company careers page is even more important. This should be simple and user-friendly. High contrasts and easy-to-read fonts combined with subtle colors such as blue, gray and green are particularly appealing to Susanne. Pictures showing younger colleagues who are the same age as her children also appeal to her.
Hobbies and interests: Cooking and baking; reading; meeting friends; gardening and plants; outdoor activities;
View of the personal future: Neither optimistic nor pessimistic;
Important aspects of life: A happy relationship; Security; Living an honest and respectable life;
Attitudes towards food: I actively try to eat healthily; I try to eat less meat; I avoid artificial flavorings and preservatives;
Attitude towards innovation: I only buy new technologies if they have been tried and tested in practice; I like to try out innovative products; I like to keep up to date with the latest technology;
Attitudes towards the Internet: I could no longer imagine life without the Internet; I am worried about my data being misused on the Internet; It is important to me to have good mobile Internet reception anytime and anywhere;
Attitudes towards digital media: Digital services allow me to discover new and exciting content; I prefer physical media of movies, books or music (vinyl, CDs, DVDs,...); It's too expensive to afford all the streaming services I want;
Attitudes towards personal finances: I am fully aware of my financial situation; I am worried about my financial future; I could imagine handling all financial matters exclusively online;
Attitudes toward services: I prefer services with personal contact;
Attitudes towards traveling: When I travel, I use my smartphone as a travel guide; When I travel, I always make sure I get the best deal; I want to experience something unique when I travel;
Advertising touchpoints: online stores; search engines; social media websites and apps;
Use of publishing media: daily newspapers (print); books (print); ePaper / online news websites;
Consumption of magazines and weekly newspapers by brand: Bild der Frau; Gala; Focus; Der Spiegel; Brigitte;
Use of social networks by brand: Facebook;
Use of social networks by frequency: Daily;
Activities on social media: private messages sent; posts liked by other users; comments on posts;
Social media usage by platform type: messengers (such as WhatsApp,...); social networks (such as Facebook); media sharing (such as on Snapchat, Instagram, YouTube, Pinterest,...);
Internet usage by end device: smartphone; tablet; smart TV;
Internet access by type: broadband (DSL, cable, ...);
Media usage by channel: (mobile) Internet; TV; radio;
Website and online service usage by type: search engines; online stores; news websites and apps;
Attitudes to online shopping: Before making a major purchase, I research online; Customer reviews on the Internet are very helpful; I usually manage ordinary / recurring orders directly from my smartphone or tablet;
Sources of inspiration for new products: Friends and acquaintances; search engines (such as Google); in-store; online stores; magazines and newspapers;
Sources of information for product research: search engines (such as Google); online stores; customer reviews;
Brand awareness by category: Consumer electronics; Smartphone; Clothing;
Relevance of digital services: Check online whether the product is available in-store; Return/exchange products in-store that were ordered online; Order online and collect in-store;
Online purchases by category: clothing; books, films, music + games (excluding downloads); shoes;
Online vs. offline product research by category: household appliances; books, movies, music & games; clothing;
Online payments by brand: PayPal;
Smartphone by brand: Samsung;
Cloud service usage: Online data and images stored; online backup for computers or smartphones; online applications to create Office documents (such as Google Docs, Microsoft Office Online, ...);
Preferences for TV content by genre: News (local or national); Thriller / Mystery / Crime; Documentaries;

Susanne, 54
Age: 54
Marital status: Married
Political affiliation: Centre
Type of innovation adaptation: Laggards
Professional and financial situation
Occupation: Full-time employee
Net household income: 36.000 to 50.400 euros
Education: Vocational training (journeyman / master craftsman)
Housing situation
Place of residence: Ottobrunn
Region: Bavaria
Type of residence: Freehold house

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Nursing professions, female, Bavaria over 50 [PREMIUM]

Susanne, 54

Susanne in detail

Personal characteristics & attitudes

Media use & consumption

Newest contributions

Latest comments

Impact of the COVID-19 pandemic	I avoid face-to-face encounters with other people I buy more online (whether products or services) I have changed vacation plans or canceled vacations
Susanne in detail	Susanne is an experienced nurse with over 25 years of professional experience. She has worked in hospitals, nursing homes and in home care, interrupted by a longer family break. She has lived in Ottobrunn, a suburb of Munich, since she was a child. As a senior care professional, Susanne brings extensive knowledge and experience to her work. She has a deep understanding of patient care and is adept at administering medication, wound care and assisting with daily activities such as bathing and dressing. She also has experience in dealing with patients suffering from chronic illnesses such as diabetes and heart disease. In addition to her professional skills, Susanne is known for her friendly and compassionate approach to patient care. She is highly valued by patients and their families for the emotional support and comfort she provides during difficult times. Susanne is a mother of two adult children and a proud grandmother. In her spare time, she enjoys gardening, cooking and spending time with her family. She also volunteers at her local church as a caregiver for elderly parishioners. Over the years, Susanne has witnessed many changes in the healthcare industry. She is passionate about keeping up to date with the latest advances in patient care and is always looking for ways to expand her knowledge and skills. As a mentor, she passes on her expertise to younger nursing assistants. For Susanne, working as a nursing assistant is more than just a job - it's a vocation. She considers it a privilege to be able to make a difference in the lives of her patients and their families and is very proud of her work. Despite this, Susanne is currently struggling with a number of issues in her working life. One pain point is the overwhelming pace of daily tasks. Although she is hardworking and wants to produce high quality work, she sometimes feels overwhelmed by the pace. She is looking for a work environment that values efficiency but also recognizes the importance of diligence. Another negative is the rapidly evolving digital landscape. Susanne is proud of her skills, but sometimes feels left behind in the digital age. She is looking for a company that offers continuous education and invests in training its employees to keep up with technological advances. Despite these challenges, Susanne remains optimistic and strives for a work environment that encourages her growth and development. She is looking for a new opportunity to continue making a difference in the lives of patients and their families. Susanne values age-friendly benefits such as designated parking, accessible entrances and printed materials. She is enthusiastic about companies that value older workers and encourage intergenerational collaboration - such as through tandem and mentoring programs. She is willing to share her knowledge and experience with younger colleagues and learn from them at the same time. Training and development programs are important to Susanne. She values the opportunity to learn and grow professionally and sees her company as a place where she can develop. In order to reach Susanne with recruiting measures, it is important to cater to her preferences. She is easy to reach by phone and prefers print applications. Referral marketing is also important to her, as she likes to follow recommendations from trustworthy people. Another way to reach Susanne is through classified ad portals such as Kleinanzeigen.de. She uses the platform to find bargains and search for jobs or offer her own services. Traditional job portals are also relevant for Susanne, but the company careers page is even more important. This should be simple and user-friendly. High contrasts and easy-to-read fonts combined with subtle colors such as blue, gray and green are particularly appealing to Susanne. Pictures showing younger colleagues who are the same age as her children also appeal to her.
Hobbies and interests	Cooking and baking Reading Meeting friends Gardening and plants Outdoor activities
A look at the personal future	Neither optimistic nor pessimistic
Important aspects of life	A happy relationship Security Living an honest and respectable life
Food attitudes	I actively try to eat healthily I try to eat less meat I avoid artificial flavorings and preservatives
Attitude towards innovation	I only buy new technologies if they have been tried and tested in practice I like to try out innovative products I like to keep up to date with the latest technology
Internet settings	I could no longer imagine life without the Internet I am worried about my data being misused on the Internet It is important to me to have good mobile Internet reception anytime and anywhere
Attitudes towards digital media	Digital services allow me to discover new and exciting content I prefer physical media for movies, books or music (vinyl, CDs, DVDs,...) It's too expensive to afford all the streaming services I want
Attitudes towards personal finances	I am fully aware of my financial situation I am concerned about my financial future I could imagine handling all financial matters exclusively online
Attitudes towards services	I prefer services with personal contact
Attitudes to travel	When I travel, I use my smartphone as a travel guide When I travel, I always make sure I get the cheapest deal I want to experience something unique when I travel
Advertising touchpoints	Online stores Search engines Social media websites and apps
Use of publishing media	Daily newspapers (print) Books (print) ePaper / online news websites
Consumption of magazines and weeklies by brand	Bild der Frau Gala Focus Der Spiegel Brigitte
Social network usage by brand	Facebook
Use of social networks by frequency	Daily
Activities on social media	Private messages sent Posts other users liked Commented on posts
Social media usage by platform type	Messengers (like WhatsApp,...) Social Networks (like Facebook) Share media (like on Snapchat, Instagram, YouTube, Pinterest,...)
Internet usage by device	Smartphone Tablet Smart TV
Internet access by type	Broadband (DSL, cable, ...)
Media usage by channel	(mobile) Internet TV Radio
Website and online service usage by type	Search engines Online stores News websites and apps
Online shopping settings	Before making a major purchase, I research online Customer reviews on the Internet are very helpful I usually manage ordinary / recurring orders directly via my smartphone or tablet
Sources of inspiration for new products	Friends and acquaintances Search engines (such as Google) In-store Online stores Magazines and newspapers
Information sources for product research	Search engines (such as Google) Online stores Customer reviews
Brand Awareness by Category	Consumer electronics Smartphone Clothing
Relevance of digital services	Check online whether the product is available in store Return/exchange products ordered online in store Order online and collect in store
Online purchases by category	Clothing Books, films, music + games (excluding downloads) Shoes
Online vs. offline product research by category	Household appliances Books, films, music & games Clothing
Online payments by brand	PayPal
Smartphone by brand	Samsung
Cloud service usage	Online data and images stored Online backup for computers or smartphones Online applications to create Office documents (such as Google Docs, Microsoft Office Online, ...)
TV content preferences by genre	News (local or national) Thriller / Mystery / Crime Documentaries