Philipp, 28
Living situation
- Age: 28
- Political affiliation: Centre
- Type of innovation adaptation: Early majority
- Professional and financial situation
- Current (job) position: Customer Advisor Insurance (full-time)
- Household income: 50 400 € to 69 600 € Euro
- Highest educational qualification: Vocational training
- Housing situation
- Place of residence: Bayreuth
- Region: North Rhine-Westphalia
- Type of residence: Freehold house
- Marital status
- Married
Personal characteristics & attitudes
- Hobbies and interests
- Outdoor activities
- Travel
- Technology & Computers
- Read
- Important aspects of life and values
- A happy relationship
- New Learning
- Be successful
- Security
- Attitude towards innovation
- I like to stay technologically up to date
- I like to try out innovative products
- Food attitudes
- I actively try to eat healthy
- Attitudes towards digital media
- Best picture and sound quality is important to me
- I like watching movies and series on my smartphone
- Online shopping settings
- Before making any major purchases, I always do some research online first
- Customer reviews on the internet are very helpful
- Attitudes towards personal finances
- I am well informed about my financial situation
- I could imagine handling all financial matters exclusively online
- I have donated to charity in the past 12 months
- I am willing to cover the costs of account maintenance and transactions
- Internet settings
- I really appreciate having mobile internet access everywhere
- Mobile phone reception is good in the area where I live
- Attitudes towards services
- I like to use AI tools (such as ChatGPT) to handle everyday tasks
- I am happy to pay for services that make my life easier and more convenient.
- Attitudes to travel
- I like being in nature when I travel
- When I'm on vacation, I use my smartphone as a travel guide
- When I travel, I look forward to unique experiences
- Before I book a trip, I find out how safe the destination is
- Settings for insurances
- I am well informed about my personal insurance contracts
- I could imagine managing my insurance exclusively online.
Facts for recruiting
- Where are you looking for new jobs or open for job opportunities?
- ...
- What is your favorite way to apply?
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- What makes a good application process for you?
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- What has ever stopped you from applying for a job?
- ...
- What content are companies most likely to use to make you aware of new jobs?
- ...
- Pain Points on the Job
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Philipp in detail
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Media use & consumption
- Digital advertising touchpoints
- Social media
- Search engines
- Online shops
- Video platforms
- Online magazines/newspapers
- Settings for online advertising
- Online ads often annoy me
- Non-digital advertising touchpoints
- On TV
- Directly in store
- Use of publishing media (last 12 months)
- Podcasts
- Books (Print)
- TV usage by duration (per week)
- 1 to 5 hours
- Preferences for films and series by genre
- Comedies
- Docs
- Sports
- Use of social media by brand
- YouTube
- Activities on social media
- Private messages sent
- Liked posts from other users or followed people
- Commented on posts
- Pictures / videos / texts / status updates posted
- Products/topics talked about online
- Vacation & Travel
- Music
- Computer, smartphone & technology
- Politics
- Use of AI
- Online research
- Research for Purchasing
- Internet access by type
- Landline Internet connection (e.g., DSL, cable, fiber optic)
- Mobile data connection (e.g., 4G, 5G, smartphone hotspot)
- Internet usage by provider/brand
- Telecom
- Sources of inspiration for new products
- Search engines (such as Google)
- Friends and acquaintances
- Right in the store
- Information sources for product research
- Search engines (such as Google)
- Online shops
- High brand awareness by category
- Smartphones
- PCs and laptops
- TV + Hi-Fi
- Smartphone by brand
- Apple
- Food consumed regularly
- Fruit or vegetables
- Bread and bakery products
- Eggs
- Meat or sausage products
- Pasta
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