Boost your buyer persona knowledge
Everything you need to know about data-based personas.
#knowledge, #HR, #marketing, #market research, #AI
Plus: Current studies, data, infographics around target groups.
Persona-FAQ
Many of our clients have questions about data-based personas. We have answered the 10 most common ones: In our Persona FAQ.
Persona terms simply explained
If you develop data-driven personas, methods, tools and theories abound. In this glossary we explain them briefly and comprehensibly.
Customer Centricity thanks to Personas: How good customer service works
Customised products that meet the needs of the market, a personalised omnichannel marketing strategy and top customer service: with data-based personas you create the basis for this. We show how - and why.
Fish + Content Radar + Personas = Content Strategy
Uniting the interests of the company and the target group: Two
Tools from Mirko Lange combined with data-based personas
make the content strategy successful. We show how.
7 Persona mistakes and how to avoid them
You have developed personas and realise: it has brought you nothing? Avoid these 7 mistakes and your persona work will bear fruit - guaranteed.
Proto-personas: Creating intuitive target group understanding
Simple, reduced personas based on customer contacts are often the entry point to data-based target group work. What proto-personas are and how to turn them into data-driven personas : A guide.
Segment target groups: Here's how
Target groups can be broken down into smaller units - by segmenting them. This article shows you which variants of segmentation exist and how to use them correctly.
Personas, segments and target groups - what is what?
Dividing large groups of recipients - your customers - into smaller groups creates target groups as well as segments and personas. The common goal: to get to know your customers better and to address them in a personalised way. But what are the differences and when do you need what? This blog post will tell you.
Candidate Personas in Recruiting
A shortage of skilled workers everywhere also means a war of talents. The key question: How do I find suitable candidates for the vacancies? The answer: with personas or candidate personas! We show you how it's done.