Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
Data-based Search Personas for SEO and SEM
Search personas are intended to represent potential users of a website, so that you as a website operator understand how users search for your products online. Based on these personas, you create your SEO and SEM strategy: for better traffic and higher conversions.
Anti-Personas
Sometimes it helps to put a face to those a company explicitly doesn't want to target. With data-based anti-personas (or buyer personas), you give a face to the target group they don't want to reach.
Personas in tourism
Tourists all want to have a good time outside their usual four walls and experience or do something they wouldn't otherwise get to do - but that's where the similarities end. How personas help in tourism marketing.
Customer journey mapping and personas
Why data-driven personas and customer journey mapping should go hand in hand - for successful customer centricity.
Personas in email marketing
The best marketing mailing is of little use if it is not tailored to the recipient. In the best case, it will be clicked on briefly and then immediately clicked off again. Personas prevent this.
From the data-based persona to storytelling
Every story starts with the target group. Because every target group needs a story that is tailored to them. That's why data-driven personas is crucial for good storytelling.
Persona-FAQ
Many of our clients have questions about data-based personas. We have answered the 10 most common ones: In our Persona FAQ.
Persona terms simply explained
If you develop data-driven personas, methods, tools and theories abound. In this glossary we explain them briefly and comprehensibly.
Customer Centricity thanks to Personas: How good customer service works
Customised products that meet the needs of the market, a personalised omnichannel marketing strategy and top customer service: with data-based personas you create the basis for this. We show how - and why.