Boost your buyer persona knowledge
Everything you need to know about data-based personas.
#knowledge, #HR, #marketing, #market research, #AI
Plus: Current studies, data, infographics around target groups.
Personas, segments and target groups - what is what?
Dividing large groups of recipients - your customers - into smaller groups creates target groups as well as segments and personas. The common goal: to get to know your customers better and to address them in a personalised way. But what are the differences and when do you need what? This blog post will tell you.
Candidate Personas in Recruiting
A shortage of skilled workers everywhere also means a war of talents. The key question: How do I find suitable candidates for the vacancies? The answer: with personas or candidate personas! We show you how it's done.
How data-driven personas helps with social media marketing
Social media is successful when it touches the target group and conversations arise around the published content. Personas help to understand the target group and to post relevant topics at the right time on the appropriate platforms.
data-driven personas in performance marketing
Performance marketing wants to achieve directly measurable results. To ensure that the path from ad to action is as direct as possible, data-driven personas helps. They enable precise copy texts and a targeted visual language.
How to make your SEO better with personas
Data-driven personas helps with search engine optimisation because it helps you better understand your target groups. This facilitates keyword research, link building and target group-specific copywriting.
All about B2B personas
What constitutes data-driven personas in B2B and what distinguishes it from private customer personas.
Generation Z (14-24 years)
A life without the internet and social media is unimaginable for them: What makes Generation Z tick and what moves them: facts and figures that companies need to know.
Generation Y - Millenials
Millenials have experienced the turn of the millennium. They are the first generation to grow up with the internet. What distinguishes this age group and how you can benefit from it: An overview.
Generation X
The fall of the Berlin Wall, Chernobyl and the prosperity after the economic miracle have shaped the childhood and youth of Generation X. What makes them tick today: an overview.