Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
Persona bot: Chat with your persona
Video beats images, beats text, according to marketing and media. And chatting or conversing with data-based personas beats sedcard reading, according to us. Read here what it's all about.
data-driven personas and programmatic advertising
How do personas help in programmatic advertising? Find out how to address target groups precisely and expand them based on data.
data-driven personas in social media marketing
Personas are a proven tool in marketing to better understand target groups. Especially in social media, where content is fast-moving and diverse, data-driven personas can make the difference between a successful and an ineffective approach. But how exactly can personas be used optimally for social media? This article offers comprehensive insights and practical tips.
Social recruiting with data-based personas
Social recruiting is changing the way companies attract talent. But how can you target the right candidates? Find out how to optimize your social recruiting with data-based personas.
data-driven personas and LinkedIn Ads
How do personas help to make LinkedIn Ads more effective? Learn how to precisely address target groups & optimize campaigns.
Successfully implementing change processes with data-based personas
How data-driven personas make change measures easier to understand and ensure that you really get everyone on board.
Case Study: Publishing house Gera Nova Bruckmann
The publishing house Gera Nova Bruckmann relies on data-driven personas to understand its target groups even more precisely and develop innovative content. By working with the Persona Institute, the publishing house was able to increase its reach and significantly improve reader loyalty. Here's how it works: a case study.
Data-driven recruiting
In the modern world of work, characterized by an applicant market and a shortage of skilled workers, recruitment methods have changed drastically. One key development is "data-driven recruiting", i.e. the use of data analysis in the recruitment process.
Candidate centricity in job advertisements
Average time spent on job ads: 4.81 seconds - as long as it takes to drink 2 sips of water. In other words: the first impression counts - and there is no second chance. We'll show you how to impress.