Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
Change management in intercultural teams: Success with the Big 5 model
Use personality traits to understand cultural differences and manage change processes effectively: Here you can read how to successfully manage change in intercultural teams by taking the "Big 5" personality traits into account.
First DIN standard for data-driven personas published
The German Institute for Standardization (DIN), together with the Persona Institute and the personnel marketing agency Raven51, has published a standard for data-driven personas : DIN SPEC 33462 sets a new benchmark for data-based target group concepts in marketing and recruiting.
Rethinking customer development: Success with personas
A real alternative to traditional product development: Read here how you can optimize your product strategy with the help of customer development and dynamic personas and convince your customers with tailor-made solutions. For your long-term business success.
From AI customer journeys and personas
Customers want a product to solve a problem or satisfy a need or desire. Companies want to sell their products. Sounds like a great match. Read here how it really becomes one thanks to AI.
Personas and digital twins
What if you could tailor your entire customer or candidate journey to the needs of your customers or applicants by talking to a digital twin of your target group? With data-based personas and the PersonaGPT function, you can.
Upskilling and personas
Why upskilling and reskilling are the future of work and what personas have to do with it. Read now!
How personas improve the customer journey in e-commerce
Only those who know what their customers want can offer a first-class online shopping experience and increase their conversion rate. Optimum customer understanding is ensured by data-driven personas.
What HR can learn from product marketing and e-commerce
In times of a shortage of skilled workers, HR departments need to actively promote their company and its products. What does this have to do with e-commerce and product marketing? Often nothing, but it should. Find out why here.
Personas in crisis and change management
Change management: How can companies successfully manage change and overcome crises? Holistic and target group-specific communication is the key. Find out how employee personas help to understand the needs and challenges of all employee groups and to tailor the change process.