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That's what it's about

Understanding target groups - in record time

With data-based personas, you save valuable time when defining target groups and use budgets more efficiently.

Activate campaigns at the touch of a button

Whether Google, Meta or DSP: Our personas can be translated directly into bookable target groups - automatically, precisely, ready to run.

Sound insights instead of gut feeling

Our personas are based on over 1 million validated data records and comply with DIN standard 33462 - for maximum relevance and credibility.

Present better, pitch smarter

Whether in customer presentations or workshops: With Persona-Sedcards & Playbooks, you can make data-based, visual and convincing arguments.

Executive Summary

data-driven personas are veritable stereotypes of a specific target group. They help companies to develop products, strategies and formats that are precisely tailored to their customers. In addition to a face and a name, the persona has character traits, preferences, values and its own story.
Based on surveys, representative studies, social media or website analysis data as well as market and competitor research, data-driven personas represent the ideal type of consumer for a specific customer or user segment that you want to target.
Creating personas for an existing target group is important in order to tailor content strategies to customers
customers or to launch new products on the market. In addition, customer stereotypes help to find out whether and, if so, how the target group has changed. It provides information about what this means for your product and service. Companies also use data-based buyer personas to tap into new target groups. This is known as the potential persona. It represents the target group that the company would like to address even more or more specifically in the future.
or more specifically in the future.
Our eBook reveals how to create data-driven personas and why they are so important for B2C as well as B2B.