Boost your buyer persona knowledge
Everything you need to know about data-based personas.
#knowledge, #HR, #marketing, #market research, #AI
Plus: Current studies, data, infographics around target groups.
data-driven personas and LinkedIn Ads
How do personas help to make LinkedIn Ads more effective? Learn how to precisely address target groups & optimize campaigns.
Successfully implementing change processes with data-based personas
How data-driven personas make change measures easier to understand and ensure that you really get everyone on board.
Case Study: Publishing house Gera Nova Bruckmann
The publishing house Gera Nova Bruckmann relies on data-driven personas to understand its target groups even more precisely and develop innovative content. By working with the Persona Institute, the publishing house was able to increase its reach and significantly improve reader loyalty. Here's how it works: a case study.
Data-driven recruiting
In the modern world of work, characterized by an applicant market and a shortage of skilled workers, recruitment methods have changed drastically. One key development is "data-driven recruiting", i.e. the use of data analysis in the recruitment process.
Candidate centricity in job advertisements
Average time spent on job ads: 4.81 seconds - as long as it takes to drink 2 sips of water. In other words: the first impression counts - and there is no second chance. We'll show you how to impress.
AI in market research
Create precise data-driven personas , automate complex processes and predict future market trends more accurately: artificial intelligence opens up completely new possibilities for your market research. Here you can find out which tools and approaches will shape the future of market research and what options you already have to deepen your insights, work more efficiently and better secure strategic decisions.
Recruiting 2025: 7 trends for your success
The world of work is changing rapidly - and recruiting must also keep pace. In 2025, the focus will be on new technologies and approaches for targeting potential applicants and retaining them in the long term. These seven key recruiting trends will help you to remain fit for the future in the competition for the best talent.
Recruiting over 50: How to attract experienced specialists to your company
The 50+ generation brings valuable experience, reliability and social skills to companies. With the right approach, the right benefits and if you pay attention to a few things in the application process, you can attract these talents in a targeted manner. Here you can find out how to do this - including practical tips from our latest survey.
Personas for startups
Anyone who founds a start-up does so because they are convinced that they have a great product, a wonderful service or an ingenious solution to a problem. The only thing missing is the right customers. You can find out why buyer personas are a must-have for start-ups here.