Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
Personas in product development
A company is successful when it manages to offer products that customers really need or want. But how do you know what will really be in demand?
Agile, data-driven personas are the key to a successful product strategy.
UX storytelling thanks to personas
A good UX only works with a convincing story. Why is that and what role does data-driven personas play in this? Read here.
Empathy Maps and Personas
Empathy and data-driven: These are not opposites. We reveal why empathy maps and personas absolutely belong together.
Find out and solve pain points with personas
data-driven personas combine the advantages of a pain point analysis with a tangible person. As a company, you can use them to create target group-specific solutions for your customers' pain points and thus increase sales, customer loyalty and long-term success.
Agile Personas
Personas are a very powerful tool for getting closer to (potential) customers and getting to know them better. Crucially, they must be data-based and kept up to date. This guide reveals why and what that means.
Persona Templates
Persona-Sedcard - what is behind it, what data belongs in a Persona-Sedcard and how the templates help with the presentation, we reveal in this post.
Personas with Google Analytics 4
How you can use Google Analytics 4 for persona creation? We'll explain that to you step by step here.
Data-based Search Personas for SEO and SEM
Search personas are intended to represent potential users of a website, so that you as a website operator understand how users search for your products online. Based on these personas, you create your SEO and SEM strategy: for better traffic and higher conversions.
Anti-Personas
Sometimes it helps to put a face to those a company explicitly doesn't want to target. With data-based anti-personas (or buyer personas), you give a face to the target group they don't want to reach.