data-driven persona in B2B

Your customer is not "one" person - but a whole team.
In B2B, it is not one person who makes decisions, but many - with different goals, concerns and expectations. If you still work with gut feeling, you lose. This 64-page e-book shows you how to develop data-driven personas that map the entire buying center - and thus take marketing, sales and product development to a new level.

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That's what it's about

Buyer centers and personas

Why classic persona models reach their limits in the complex B2B world - and how data-driven personas provide orientation.

B2B challenges and solutions

Which typical challenges in B2B, including long buying cycles, multiple decision-makers and fragmented information, you can finally get under control with data-based personas.

Buyer-Center

How to understand the dynamics of B2B buying centers and use them specifically for your sales success.

Concrete help

What data you need, how to analyze it correctly - and why sound methods are more important than assumptions and empirical values.

Executive Summary

Markets change. So are people. Buyer centers and purchasing decisions are becoming more complex. Relying on experience is no longer enough. This means that only those who decision-makers remains relevant as a company. remain relevant as a company.

data-driven personas are the compass that B2B companies use to navigate safely through the customer journey: They make invisible opportunities visible, reduce wastage and put decisions on a solid foundation.

The Persona Institute is your partner on this journey. We have the experience, the methods and the passion to make your company truly customer-driven - based on valid data.

Secure your head start. Get to know your customers better than ever before. Start today - with the Persona Institute at your side.