Target group: consumers of print media (selected categories)

Properties

Car-Sharing usage intensity: Non-users: 91%; Occasional user: 7%; Regular user: 2%

Food shopping by type: Supermarket (usual size): 82%; Discounters: 74%; Bakery or bistro: 63%; Pharmacy: 49%; Supermarket (Large): 47%; Delicatessen counters in supermarkets: 45%; Specialist dealers: 39; Farmer 2019 Market: 30%; Health food shop: 22; Online shop / online trade: 17%; Mini market / kiosk: 7%; Food voucher providers: 6%; Other(s): 3%; I do not buy products for daily use: 0%

Podcast usage intensity: Non-user / I don't know / no answer: 69%; Occasional podcast listener: 28%; Regular podcast listener: 3%

Political position: Middle: 15%; I'd rather not answer that: 15%; Left: 10%; Right: 10%

Sources: Print media readers 2021 Update 3: (15,661 respondents); Federal Statistical Office; Popular-First-Names.com

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