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B2B: SME Mechanical Engineering CEO - Buyer Persona - Update 4 2024 [Persona-Sedcard]

B2B: SME Mechanical Engineering CEO - Buyer Persona - Update 4 2024 [Persona-Sedcard]

by linh.dau | May 6, 2025 | Example personas

A B2B persona sedcard for a managing director of a small or medium-sized company in the mechanical engineering sector.

B2B: SME Mechanical Engineering CEO - Buyer Persona - Update 4 2024 [Target Group Matrix]

B2B: SME Mechanical Engineering CEO - Buyer Persona - Update 4 2024 [Target Group Matrix]

by linh.dau | May 5, 2025 | Example personas

A B2B target group matrix for an SME in the mechanical engineering sector.

Candidate Persona: Employees in the IT sector [SEDCARD]

Candidate Persona: Employees in the IT sector [SEDCARD]

by stefan | March 5, 2025 | sample personas, test

A candidate persona for IT staff at a drinking water utility.

Buyer Persona: Consumer electronics buyers [SEDCARD]

Buyer Persona: Consumer electronics buyers [SEDCARD]

by linh.dau | Aug. 13, 2024 | Example personas

Life situation Personal characteristics & attitudes Media use &...
Persona Playbook

Persona Playbook

by stefan | Sep. 5, 2022 | General, Example personas

For each data-based persona, we deliver a playbook: Derived, operational recommendations for action for more Customer Centricity.

Employees in the IT sector in 2024 [TARGET GROUP MATRIX]

Employees in the IT sector in 2024 [TARGET GROUP MATRIX]

by linh.dau | Aug. 11, 2022 | Example personas

Target group sedcard for IT employees of a drinking water supply company.

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Newest contributions

  • Case Study: adesso
  • Protected: EVH - Municipal tenants (Halle & surroundings) - Buyer Persona [Persona-Sedcard]
  • Protected: EVH - Urban tenants (Halle & surroundings) - Buyer Persona [Target group matrix]
  • Protected: EVH - Homeowner (Halle & Saalkreis) - Buyer Persona [Persona-Sedcard]
  • Protected: EVH - Homeowners (Halle & Saalkreis) - Buyer Persona [Target group matrix]

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