From the data-based persona to the content strategy
A customer-centric business strategy needs content that fits the target group. Sounds complicated? It doesn't have to be! We show 5 steps to a persona-based content strategy.
Keep data-driven personas alive: Here's how
Once developed, data-driven personas is easily forgotten in everyday life. How to prevent this and what keeps personas alive in the long term: 5 top strategies to follow.
How many data-driven personas do companies need?
The buyer persona is the data-based profile of your ideal customer. How many personas a company really needs and which factors count: An overview.
B2B vs. B2C Personas
Why and when data-based corporate client personas make sense and how they differ from private client personas: We show what matters.
What are personas
How data-based, prototypical representatives of a target group help companies to develop and market products and services that fit perfectly. Find out why Sabine, 42, from Cottbus, who doesn't even exist, is the key to successful marketing and recruiting.
Update personas
Personas evolve, just like your customers. When to update data-driven personas : 7 signs that tell you it's time.
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