All about B2B personas
What constitutes data-driven personas in B2B and what distinguishes it from private customer personas.
Generation Z (14-24 years)
A life without the internet and social media is unimaginable for them: What makes Generation Z tick and what moves them: facts and figures that companies need to know.
Generation Y - Millenials
Millenials have experienced the turn of the millennium. They are the first generation to grow up with the internet. What distinguishes this age group and how you can benefit from it: An overview.
Generation X
The fall of the Berlin Wall, Chernobyl and the prosperity after the economic miracle have shaped the childhood and youth of Generation X. What makes them tick today: an overview.
Baby Boomers
Baby boomers are people born between the mid-1950s to the mid-1960s. What companies need to know about this generation: Important facts at a glance.
From baby boomers to Gen Z: What generations have to do with personas
Whether values, buying behaviour or media use: every generation has its own character. Why and how companies use this to their advantage and what role personas play: 5 questions and answers that help!
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