Social media is successful when it touches the target group and conversations arise around the published content. Personas help to understand the target group and to post relevant topics at the right time on the appropriate platforms.
Performance marketing wants to achieve directly measurable results. To ensure that the path from ad to action is as direct as possible, data-driven personas helps. They enable precise copy texts and a targeted visual language.
Data-driven personas helps with search engine optimisation because it helps you better understand your target groups. This facilitates keyword research, link building and target group-specific copywriting.
What constitutes data-driven personas in B2B and what distinguishes it from private customer personas.
A life without the internet and social media is unimaginable for them: What makes Generation Z tick and what moves them: facts and figures that companies need to know.
Millenials have experienced the turn of the millennium. They are the first generation to grow up with the internet. What distinguishes this age group and how you can benefit from it: An overview.
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