How many data-driven personas do companies need?
The buyer persona is the data-based profile of your ideal customer. How many personas a company really needs and which factors count: An overview.
B2B vs. B2C Personas
Why and when data-based corporate client personas make sense and how they differ from private client personas: We show what matters.
What are personas
How data-based, prototypical representatives of a target group help companies to develop and market products and services that fit perfectly. Find out why Sabine, 42, from Cottbus, who doesn't even exist, is the key to successful marketing and recruiting.
Update personas
Personas evolve, just like your customers. When to update data-driven personas : 7 signs that tell you it's time.
Establish personas in the company: This is how it works
data-driven personas are created, but no one cares? How to bring personas closer to employees: 7 strategies to bring any persona to life.
It's Tooltime: Developing Personas Made Easy
Admittedly: The development of data-based personas eats up time and resources. That doesn't have to be the case! Fortunately, there are tools that help.
Latest comments