Segment target groups: Here's how
Target groups can be broken down into smaller units - by segmenting them. This article shows you which variants of segmentation exist and how to use them correctly.
Personas, segments and target groups - what is what?
Dividing large groups of recipients - your customers - into smaller groups creates target groups as well as segments and personas. The common goal: to get to know your customers better and to address them in a personalised way. But what are the differences and when do you need what? This blog post will tell you.
Candidate Personas in Recruiting
A shortage of skilled workers everywhere also means a war of talents. The key question: How do I find suitable candidates for the vacancies? The answer: with personas or candidate personas! We show you how it's done.
How data-driven personas helps with social media marketing
Social media is successful when it touches the target group and conversations arise around the published content. Personas help to understand the target group and to post relevant topics at the right time on the appropriate platforms.
data-driven personas in performance marketing
Performance marketing wants to achieve directly measurable results. To ensure that the path from ad to action is as direct as possible, data-driven personas helps. They enable precise copy texts and a targeted visual language.
How to make your SEO better with personas
Data-driven personas helps with search engine optimisation because it helps you better understand your target groups. This facilitates keyword research, link building and target group-specific copywriting.
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