Generation Y - Millenials
Millenials have experienced the turn of the millennium. They are the first generation to grow up with the internet. What distinguishes this age group and how you can benefit from it: An overview.
Generation X
The fall of the Berlin Wall, Chernobyl and the prosperity after the economic miracle have shaped the childhood and youth of Generation X. What makes them tick today: an overview.
Baby Boomers
Baby boomers are people born between the mid-1950s to the mid-1960s. What companies need to know about this generation: Important facts at a glance.
From baby boomers to Gen Z: What generations have to do with personas
Whether values, buying behaviour or media use: every generation has its own character. Why and how companies use this to their advantage and what role personas play: 5 questions and answers that help!
From the data-based persona to the content strategy
A customer-centric business strategy needs content that fits the target group. Sounds complicated? It doesn't have to be! We show 5 steps to a persona-based content strategy.
Keep data-driven personas alive: Here's how
Once developed, data-driven personas is easily forgotten in everyday life. How to prevent this and what keeps personas alive in the long term: 5 top strategies to follow.
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