Personas in tourism
Tourists all want to have a good time outside their usual four walls and experience or do something they wouldn't otherwise get to do - but that's where the similarities end. How personas help in tourism marketing.
Customer journey mapping and personas
Why data-driven personas and customer journey mapping should go hand in hand - for successful customer centricity.
Personas in email marketing
The best marketing mailing is of little use if it is not tailored to the recipient. In the best case, it will be clicked on briefly and then immediately clicked off again. Personas prevent this.
From the data-based persona to storytelling
Every story starts with the target group. Because every target group needs a story that is tailored to them. That's why data-driven personas is crucial for good storytelling.
Persona-FAQ
Many of our clients have questions about data-based personas. We have answered the 10 most common ones: In our Persona FAQ.
Persona terms simply explained
If you develop data-driven personas, methods, tools and theories abound. In this glossary we explain them briefly and comprehensibly.
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