Persona terms simply explained
If you develop data-driven personas, methods, tools and theories abound. In this glossary we explain them briefly and comprehensibly.
Customer Centricity thanks to Personas: How good customer service works
Customised products that meet the needs of the market, a personalised omnichannel marketing strategy and top customer service: with data-based personas you create the basis for this. We show how - and why.
Fish + Content Radar + Personas = Content Strategy
Uniting the interests of the company and the target group: Two
Tools from Mirko Lange combined with data-based personas
make the content strategy successful. We show how.
7 Persona mistakes and how to avoid them
You have developed personas and realise: it has brought you nothing? Avoid these 7 mistakes and your persona work will bear fruit - guaranteed.
Proto-personas: Creating intuitive target group understanding
Simple, reduced personas based on customer contacts are often the entry point to data-based target group work. What proto-personas are and how to turn them into data-driven personas : A guide.
Segment target groups: Here's how
Target groups can be broken down into smaller units - by segmenting them. This article shows you which variants of segmentation exist and how to use them correctly.
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