As a leading IT service provider, adesso relies on data-driven candidate personas to better understand specialists in recruiting and beyond. By working with the Persona Institute, the company was able to gain a precise insight into the challenges and requirements of (future) employees. A case study.
Design working environments that connect instead of alienate. data-driven personas and employer journey mapping are the key to this. Read here what is important.
Figures, data, facts or listening - what brings companies closer to their target groups? Read here why the mix of quantitative and qualitative personas is the most powerful tool for user-centered decisions.
Are you a B2B company? Have you created a data-driven persona your customer? But the deal still falls through? Read here why this is the case and what can help.
How do companies know what customers think and what motivates employees? The answer: With the right data. Which strategies make sense when and which methods lead to the goal when: An overview of market and target group research strategies and methods.
High staff turnover slows down strong companies. Why employee personas are the key to a workforce that stays and which strategies really retain employees: An inventory.
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