AI can create personas in seconds - but often without a real database. The difference between "smart" and "seemingly smart" is the difference between success and failure. Find out how AI really helps to develop evidence-based personas.
Luxury jeweler Wempe relies on data-based target group knowledge for the relaunch of its employer brand. With the help of Candidate Personas from the Persona Institute, the company is creating the basis for an employer brand that fits the corporate brand and the people behind it.
Activate target groups with a click? The Persona Institute's new function makes this possible and translates data-driven personas into concrete targeting measures for Meta, Google and DSPs.
As a leading IT service provider, adesso relies on data-driven candidate personas to better understand specialists in recruiting and beyond. By working with the Persona Institute, the company was able to gain a precise insight into the challenges and requirements of (future) employees. A case study.
Design working environments that connect instead of alienate. data-driven personas and employer journey mapping are the key to this. Read here what is important.
Figures, data, facts or listening - what brings companies closer to their target groups? Read here why the mix of quantitative and qualitative personas is the most powerful tool for user-centered decisions.
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