Impact of data-driven personas on lead scoring
It's not the number of leads that matters, but how well they fit your product and sales model. We show you how data-driven personas can help data-driven personas lead scoring and qualification.
Persona, ICP, target group, segment: What is what?
Four terms that are often used interchangeably in everyday working life—leading to incorrect tool selection, inefficient work, and strategic ambiguity. A clarification of terms with decision-making logic for practical application.
Understanding and overcoming psychological barriers to buying in B2B
Complex purchasing decisions rarely fail because of arguments, but rather because of internal barriers. data-driven personas to overcome these barriers.
How personas function as ecosystems
How to operationalize persona insights across channels—and systematically increase customer lifetime value.
Understanding your target audience: What it is—and why it is often lacking in practice
Lack of target group understanding as a cause of marketing problems: Learn why it takes more than demographic lists to be successful and how data-driven personas can make all data-driven personas difference.
Micro Personas: When They Really Pay Off
We know from experience that trying to cover everything leads to getting bogged down. We show when micro-personas are worthwhile and how they offer maximum added value.
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