Understanding and overcoming psychological barriers to buying in B2B
Complex purchasing decisions rarely fail because of arguments, but rather because of internal barriers. data-driven personas to overcome these barriers.
How personas function as ecosystems
How to operationalize persona insights across channels—and systematically increase customer lifetime value.
Understanding your target audience: What it is—and why it is often lacking in practice
Lack of target group understanding as a cause of marketing problems: Learn why it takes more than demographic lists to be successful and how data-driven personas can make all data-driven personas difference.
Micro Personas: When They Really Pay Off
We know from experience that trying to cover everything leads to getting bogged down. We show when micro-personas are worthwhile and how they offer maximum added value.
With personas: Reduce churn in the subscription business
An early warning system for termination risks? data-driven personas just that. We show how personas prevent and reduce churn in the subscription business.
The Big 5 model in marketing
Successful campaigns have one thing in common: they appeal directly to our inner decision-making logic. The Big 5 model makes this visible. How the model is used in marketing: five areas of application you should be aware of.
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