Personas and neuro-employer branding

Personas and neuro-employer branding

It has been scientifically proven that we often make decisions based on our feelings first, especially at work, and justify the decision rationally afterwards. Read here what this means for recruiting and what role candidate personas (should) play in this.

Persona bot: Chat with your persona

Persona bot: Chat with your persona

Video beats images, beats text, according to marketing and media. And chatting or conversing with data-based personas beats sedcard reading, according to us. Read here what it's all about.

data-driven personas in social media marketing

data-driven personas in social media marketing

Personas are a proven tool in marketing to better understand target groups. Especially in social media, where content is fast-moving and diverse, data-driven personas can make the difference between a successful and an ineffective approach. But how exactly can personas be used optimally for social media? This article offers comprehensive insights and practical tips.