Social recruiting with data-based personas
Social recruiting is changing the way companies attract talent. But how can you target the right candidates? Find out how to optimize your social recruiting with data-based personas.
data-driven personas and LinkedIn Ads
How do personas help to make LinkedIn Ads more effective? Learn how to precisely address target groups & optimize campaigns.
Successfully implementing change processes with data-based personas
How data-driven personas make change measures easier to understand and ensure that you really get everyone on board.
Case Study: Publishing house Gera Nova Bruckmann
The publishing house Gera Nova Bruckmann relies on data-driven personas to understand its target groups even more precisely and develop innovative content. By working with the Persona Institute, the publishing house was able to increase its reach and significantly improve reader loyalty. Here's how it works: a case study.
Data-driven recruiting
In today’s job market, characterized by a candidate-driven market and a shortage of skilled workers, recruitment methods have changed dramatically. A key development is “data-driven recruiting”—that is, the use of data analysis in the recruitment process.
Candidate centricity in job advertisements
Average time spent on job ads: 4.81 seconds - as long as it takes to drink 2 sips of water. In other words: the first impression counts - and there is no second chance. We'll show you how to impress.
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