Create precise data-driven personas , automate complex processes and predict future market trends more accurately: artificial intelligence opens up completely new possibilities for your market research. Here you can find out which tools and approaches will shape the future of market research and what options you already have to deepen your insights, work more efficiently and better secure strategic decisions.
The world of work is changing rapidly - and recruiting must also keep pace. In 2025, the focus will be on new technologies and approaches for targeting potential applicants and retaining them in the long term. These seven key recruiting trends will help you to remain fit for the future in the competition for the best talent.
The 50+ generation brings valuable experience, reliability and social skills to companies. With the right approach, the right benefits and if you pay attention to a few things in the application process, you can attract these talents in a targeted manner. Here you can find out how to do this - including practical tips from our latest survey.
Anyone who founds a start-up does so because they are convinced that they have a great product, a wonderful service or an ingenious solution to a problem. The only thing missing is the right customers. You can find out why buyer personas are a must-have for start-ups here.
What defines Gen Alpha, what values characterize them and how can companies meet their demands? Read now!
The Persona Institute takes persona creation to a whole new level and presents a revolutionary feature: companies can now converse directly and in real time with their data-based buyer, B2B or candidate personas - in German and English. The integration of ChatGPT with voice input and voice output technology opens up completely new possibilities for understanding your own target groups even better and serving them more effectively.
AI responses may contain errors. More information
AI responses may contain errors. More information
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