Personas and zero-party data
Data protection and the seemingly endless debate about the abolition of third-party cookies are making life difficult for marketers. Zero-party data is an ideal solution to this problem. data-driven personas is the key.
B2B, B2C and candidate personas: the most important differences explained
Understanding the needs of your target groups better and addressing them precisely - you can do this with the help of B2C, B2B and candidate personas. Read here how the different persona types differ and how you can use them for your sustainable business success.
Candidate personas in employer branding: identity- and data-based employer branding
Data-based candidate personas are already widespread in recruiting: They help employers to select the right recruiting channels or to formulate advertisements for specific target groups. However, their potential is only slowly being discovered in strategic employer branding. Patric Cloos from Raven51 is a pioneer in this field and provides insights into data-based employer branding practice.
Change management in intercultural teams: Success with the Big 5 model
Use personality traits to understand cultural differences and manage change processes effectively: Here you can read how to successfully manage change in intercultural teams by taking the "Big 5" personality traits into account.
First DIN standard for data-driven personas published
The German Institute for Standardization (DIN), together with the Persona Institute and the personnel marketing agency Raven51, has published a standard for data-driven personas : DIN SPEC 33462 sets a new benchmark for data-based target group concepts in marketing and recruiting.
Rethinking customer development: Success with personas
A real alternative to traditional product development: Read here how you can optimize your product strategy with the help of customer development and dynamic personas and convince your customers with tailor-made solutions. For your long-term business success.
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