Better personas thanks to artificial intelligence

Better personas thanks to artificial intelligence

Anyone who regularly visits Netflix will, after a short time, receive recommendations for movies and series that are highly likely to be liked. How AI-based personas can also help your company: A best-practice example for more customer centricity.

Personas in healthcare

Personas in healthcare

Candidate personas to combat the shortage of skilled workers? Absolutely! We show how clinics, doctors and nursing services benefit - plus practical tips for your recruiting.

Personas and inflation

Personas and inflation

In times of high inflation, households and companies alike have to tighten their belts. What this means for working with personas.

AI responses may contain errors. More information

AI responses may contain errors. More information