Boost your buyer persona knowledge
Everything you need to know about data-driven personas.
#Knowledge, #HR, #Marketing, #MarketResearch, #AI, #CaseStudies
Plus: Current studies, data, infographics around target groups.
Programmatic ads per click
Activate target groups with a click? The Persona Institute's new function makes this possible and translates data-driven personas into concrete targeting measures for Meta, Google and DSPs.
Case Study: adesso
As a leading IT service provider, adesso relies on data-driven candidate personas to better understand specialists in recruiting and beyond. By working with the Persona Institute, the company was able to gain a precise insight into the challenges and requirements of (future) employees. A case study.
How employer journey mapping with data-based personas becomes a game changer
Design working environments that connect instead of alienate. data-driven personas and employer journey mapping are the key to this. Read here what is important.
Quantitative vs. qualitative personas: who wins?
Figures, data, facts or listening - what brings companies closer to their target groups? Read here why the mix of quantitative and qualitative personas is the most powerful tool for user-centered decisions.
Buyer Center: Why a persona is not enough in B2B
Are you a B2B company? Have you created a data-driven persona your customer? But the deal still falls through? Read here why this is the case and what can help.
Market research: strategies and methods
How do companies know what customers think and what motivates employees? The answer: With the right data. Which strategies make sense when and which methods lead to the goal when: An overview of market and target group research strategies and methods.
Employee personas for strong employee retention
High staff turnover slows down strong companies. Why employee personas are the key to a workforce that stays and which strategies really retain employees: An inventory.
Why personas are the key to better chatbots
How customer-oriented is your chatbot really? Does it respond to your customers' pain points? Does it help empathetically with problems? And does it have the right answers ready? If not, personas are a solution.
Personas and neuro-employer branding
It has been scientifically proven that we often make decisions based on our feelings first, especially at work, and justify the decision rationally afterwards. Read here what this means for recruiting and what role candidate personas (should) play in this.